When in charge of anime at Netflix we noticed that fans around the world wanted merch as soon as a new Netflix original like Devilman Crybaby came out, but it wasn’t available. Due to complex distribution and licensing, creators only make a small cut and fans in every country don’t get access to merch in a timely manner. This leads to a huge pirate market.

Anime merchandise is worth $8Billion and the wider global collectibles space is worth $200Billion so it’s a big problem! We partnered with Dai Nippon Printing, Japan’s largest printing company to build a smart print-on-demand platform for creators that uses blockchain to authenticate every single piece of merch and bundle digital extras. Creators make more money, fans get unique authentic merch secured on blockchain. Because it's on blockchain the record is immutable and lasts for as long as the Internet lasts. This provides a much higher level of reliability and integrity.

Creators can concentrate on what they do best - making more great content and engaging fans!

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